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ES2002 Business Communication: Course Introduction

ES2002 Business Communication: Course Introduction

Course objectives

By the end of the course, you should be able to:

Understand the fundamental principles of effective business communication

Apply the critical and creative thinking abilities necessary for effective communication in today’s business world

Organise and express ideas in writing and speaking to produce messages suitably tailored for the topic, objective, audience, communication medium and context

Demonstrate clarity, precision, conciseness and coherence in your use of language

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