PROGRAM COMPONENT 1:
International ASMED sponsored an Afghan Pavilion at the India International Trade Fair (IITF) from November 14-27. Forty Afghan enterprises participated in the show, drawn from the carpet, dry-fruit, semi-precious stones and handicraft sectors. The show generated sales worth $3.5 million and future business worth $8 million. Two examples of the sales generated from the show include:
From the Eastern Region, Afghan Eastern Agriculture Development Company (AEADC) signed two contracts totaling 11 tons of dried fruits and vegetables. Based on this success and the experience the company had at the Turkey trade show, the company took a $50,000 loan from the Afghanistan Rural Finance Center (AFRC) to move its operations to a larger facility. In connection to this loan, the company requested ASMED assistance to acquire new equipment which will help increase the company’s capacity from several hundred kilograms per day to one ton per day.
A contract valued at $550,000 was signed between the Indian company Shree Bharat International and CILAB SADAAT, based in Herat. CILAB SADAAT will supply 500 Kg of Afghan saffron in 2008, and Shree Bharat is also looking to purchase 200 Metric Tons of Afghan dry fruits (Raisins, Almonds, Walnuts and Pistachios) from Sobeh
Omid Industrial Company. The Indian representatives will visit Herat to negotiate a contract for dry fruit and also analyze opportunities for joint venture and investment.
The Fashion Design Council of India (FDCI) in cooperation with South Asian Association for Regional Cooperation (SAARC) hosted a fashion event that took place in Delhi, India on the 7th of December. They invited two designers from all SAARC member nations to participate. This was a great opportunity for Afghanistan to showcase its culture and designs through fashion at an international fashion show. ASMED sponsored two famous designer companies of Afghanistan, Mina Sherzoy of AWWSOM and Zarif/Zulaikha to participate in the event. There were about 300
ABOVE: Fashions from AWWSOM impress the audience at the Fashion Design Council of India.
ASMED QUARTERLY REPORT
OCTOBER – DECEMBER 2007