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Destitute (<2,000)

By 2020, more than half of African households will have discretionary spending power

Emerging consumers (5,000–10,000)

Basic needs

Basic consumer needs (2,000–5,000)

Share of households in each income bracket %, millions of households

100% =

Household income brackets $ PPP1 2005

Discretionary income

Globals (>20,000)

Consuming middle class (10,000–20,000)

2000

2008

2020F

Households with

59

85

128

income >$5,000 Million

1 Purchasing power parity adjusts for price differences in identical goods across countries to reflect differences in purchasing power in each country.

SOURCE: Canback Global Income Distribution Database (C-GIDD); McKinsey Global Institute

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