On behalf of EventScotland I would like to welcome you to the 2011 Royal Automobile Club Motor Sports Association Rally of Scotland; the eleventh round of the prestigious Intercontinental Rally Challenge.
This is the third year that Scotland has hosted this event which takes place amidst the stunning backdrops of Perth and Kinross and Stirling which certainly showcase Scotland as the perfect stage for motor sport.
Both previous editions of the RACMSA Rally of Scotland have been a huge success for Scotland, generating significant economic impact for the regions and exposing Scotland to a worldwide audience through the media coverage generated. This includes the hours of global television, including Live Eurosport action with an audience of millions.
Coverage like this is invaluable to raising the profile of Scotland around the world as a destination for major events and also as a country with welcoming people, incredible natural landscapes and fantastic outdoor sporting terrain.
Scotland has a strong heritage in motor sport having produced World Champions in all categories of the sport including rallying. Scotland is also the fifth top nation for producing Formula One Champions and the country is fiercely proud of its achievements behind the wheel. That has never been more evident than from the passion of our Scottish drivers and the enthusiasm of the crowds who turn out to watch.
Scotland continues to receive rich compliments from drivers and motor sport fans for providing one of the most challenging and exhilarating stages of the competition. The route this year is set to be just as thrilling and exciting for everyone involved.
Finally, I would like to thank the ongoing enthusiasm and hard work of all the partners that make the RACMSA Rally of Scotland possible - Perth & Kinross and Stirling Councils, and of course the event organisers, International Motor Sports Ltd.
Here’s to a wonderful event.
Paul Bush Chief Operating Officer at EventScotland, the national events agency