X hits on this document

21 views

0 shares

0 downloads

0 comments

2 / 8

Criticisms of marketing planning

Formal plans can be quickly overtaken by events

Elements of the plan my be kept secret for no reason

gulf between senior managers and implementing managers

the plan needs a sub-scheme of actions

Document info
Document views21
Page views21
Page last viewedTue Dec 06 22:16:07 UTC 2016
Pages8
Paragraphs85
Words351

Comments