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    Wrote website copy for the Charlotte Harbor Event & Conference Center home page for SMG

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      Submitted content to the El Monte RV blog to entice RVers to vacation in the area

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      Continued follow up to February deskside visits

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      Created marketing plan for the Society of Ethical Ecotourism of Florida (SEE FLA)

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      Wrote dining and shopping content for CHVCB website

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      Updated 2010 “Story Ideas” for CHVCB website

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      Researched online media distribution programs.

February activity from SMITH PR:

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    Placements in 9 publications representing electronic and print outlets including the St. Petersburg Times and Meetings South.

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      Pitched and responded to editorial requests to 6 media outlets on topics including spring training, family travel and Muscle Car City. Also, SMITH was in contact with members of the media regarding future visits; SMITH sent a formal proposal document to the PR director for “Wheel of Fortune,” who is open to promotional ideas built around the vacation giveaway.

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      Planned freelance writer Nancy Spraker’s visit including securing complimentary airfare from AirTran and liaison with the Charlotte Harbor Regatta on story angles for SAIL magazine; worked with VCB staff who secured accommodations and made rental car arrangements

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      Planned St. Petersburg Times editor Janet Keeler’s visit to the destination for an article about visiting the area during spring training. The article, published Feb. 18, has been syndicated to various publications for broader exposure

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      Arranged for deskside visits for VCB staff in the Tampa Bay area, of 10 magazines, 31 freelancers and two newspapers contacted, 3 were available to meet

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      Distributed releases written by the VCB and distributed the following releases:

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        “Grand Slam Getaway”

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        “Spring Training Overview” to Florida media outlets and online publications which write about the Tampa Bay Rays. (Overview includes an extensive list of hotels, dining and attractions.)

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        Feb. 9 meeting with VCB staff who were in Atlanta meeting with various publications.

Communications & Marketing:

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    During March, advertising targeting the leisure travel industry appeared in the Sunseeker (Allegiant Airlines In-flight magazine), Florida Spring Training Guide, Women’s Day, Southern Living, Florida Travel & Lifestyles, AAA Texas Journeys and GuestQuest magazines.

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      During March, internet advertising targeting the leisure travel industry appeared on www.TravelInformation.com and www.TravelFreeGuides.com.

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      Interacted with advertising agency on a daily basis addressing multiple issues including project approvals, the media flight plan, as well as campaign, ads, collateral and program

o

development Continually

developed

and

updated

new Air

Show Website;

designed

Air Show

o

o

o

o

advertisements for 9 different publications: HarborStyle, Women's Outlook, Herald-Tribune, The News-Press, Sun Herald, The Breeze and Florida Weekly, also created Internet banner ads to run on Comcast.net. Provided direction and final approval for CRM program components for March – Fishing/Tarpon ePromotion and the Four Points ePromotion Made arrangements with partners to create (2) vacation package giveaways: a 3-night, 4-day stay at Palm Island Resort, and a 4-night, 5-day giveaway at Palm Island Resort with attraction passes to run in AAA Going Places magazine As Film Commissioner, worked closely with the Boca Grande Chamber of Commerce to assist Men’s Journal magazine stage a photo shoot featuring Evan Longoria from Tampa Bay Rays (March 18 & 19). Identified residential locations and corresponding contact information; acted as liaison securing a hotel for crew; located and recommended a modeling agency, prop stylist, prop house and hair and makeup stylist Also worked film lead for a Discovery Channel program contacting State, County and other local organizations in order to scout locations and services

Monthly Report, March 2010

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