International Energy Markets
Energy is a global business with many large national, multinational, and transnational companies involved in its production and distribution. It includes not only the economics and technology considered in this text––it also has a human face. To effectively compete in this highly competitive atmosphere requires a company to understand the culture of its employees and its customers. It is also important to develop a corporate culture that is compatible with both its own mission and vision statements, as well as with the national cultures with which the company does business. Chapter 17 concludes the book by considering aspects of national and corporate culture. Topics include how power is earned and distributed, people’s views of themselves relative to others and to nature, and views on uncertainty and time.