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4 3 5 2 W E B S I T E S : M Y F A V E 5 ! S C R I P T T I P S T E N W A Y S T O M A K E Y O U R P R E S E N T A T I O N S P A R K L E M A R K E T I N G A U T O M A T I O N . . . S A Y W H A T ? A M E S S A G E F R O M O U R P R E S I D E N T

FALL 2010

NEWs

>>Breaking the Code: How Smartphones are Changing How We Market by Jaki Gaudet, Assistant Marketing Manager

Smartphone users have a quick, new way to receive information, and marketing communication strategies are improving because of the unique places they can now target these users. Quick Response Codes (QR Codes) are the new technology and they’ve gained popularity with the increase in smartphone sales. Own a smartphone and don’t know how to “break the code” or even know what they are? Let’s cover the basics.

Quick facts:

If you own a smartphone, you’ll need an application to scan a QR Code. Follow these steps:

  • 1.

    Using your phone, open your Web browser.

  • 2.

    Type in “QR Reader” and the model number

of your smartphone.

3. Pick an application and install it.

Who: digital camera- enabled smartphone carriers.

What: a two-dimensional barcode that stores URLs, geo coordinates, text, and data on anything from where the apple you’re eating came from, to local restaurants, and sweepstakes rules.

WhEN: any time you have your smartphone and there’s a QR Code in sight.

WhERE: magazines, coffee mugs, name badges, buses, business cards, t-shirts, etc.

WhY: quick access to more info without the need to write anything down or grab a flyer.

4. Open the application, take a photo of the code to the left, and you will be led to the URL.

somE ExtRas:

  • You can create a QR

Code (for non-commercial use only) by visiting http://qrcode.kaywa.com/

  • If you don’t own a

smartphone but have stumbled upon a QR Code on the Internet and are curious to see what the code contains, break the code by visiting http://tinyurl.com/AlliedQR

continued on inside flap

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