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PRiNt oN dEmaNd (Pod) is a printing technology and business process in which black & white or color copies of a brochure, postcard, business cards (or other document) are printed on an as needed basis. This process is perfect for small quantities, and for printed pieces that you want customized and personalized.

POD programs work for many of our clients in various verticals, including:

higher Education Quinnipiac University, Sacred Heart University

health care & hospitals Children’s Hospital Boston, J&J Companies

manufacturing & Publishers Kidde Fenwal, New Territories

finance & insurance FM Global, CW Capital, GenCorp

interested in seeing how a Pod program works? Go to www.thealliedgrp.com, and press the big red Boost Business button. Create your customized brochure by following a few simple steps that will result in an instant PDF and a deluxe version that prints on demand and is mailed to you.

>>Marketing Automation…Say What?

By Melanie Barros, Marketing Automation Manager

The phrase has been coming up more and more, and you may be wondering, ”What exactly is marketing automation anyway?” That is what I thought when I heard the term for the first time. Wikipedia.com defines marketing automation as:

“The name given to software platforms designed for marketing departments and organizations to simplify processes by automating repetitive tasks.”

I personally like to define it as the use of software to automate the marketing process like tracking results through e-mail campaigns and being able to actually measure success without, I dread even saying it, a manual process. In the age of technology, the thought of performing any task manually makes me cringe, so when I heard of this concept, I immediately sought out more information.

A marketing automation platform goes well beyond your customer relationship manager’s (CRM) capabilities and gives you the ability to automate your processes, making them more efficient and even making new processes possible. Marketing

automation is an integral part of CRM; however, it does not replace your current CRM. Marketing automation systems are not meant to operate by themselves, especially if aligning your sales and marketing departments is on your agenda. There must be two-way communication between the two technologies. No need to worry if your CRM is lacking customer info as you will eventually use the marketing automation software to segment in missing data.

Imagine a world where you can easily build a de-duped segmented list based on explicit data, send out an e-mail to those people, which is then tracked and measured, all while it reports back to your CRM. Sounds too good to be true, right? Wrong—marketing automation software can do all that and a whole lot more.


Read on for great tips on how to make your presentations sparkle...

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