Where the establishment owns the copyright it must decide whether or how it wishes the material to be made available in line with its perceived responsibilities to make the material publicly available and its IPR policies. If the establishment decides to make the material available on open access it should bear in mind how this material may be used, mindful of geographical and time limitations of protection (e.g. designs, patents, differences in copyright duration in, for example, James Joyce literature in other countries) and the ease and speed with which digital copies may be transmitted in high quality form. The institution may wish to attach licences which will follow the material around, bearing in mind the legal provisions that make their removal an offence.
The current drive to open access means that establishments are likely to come under increasing pressure to make material available in this way. It may be appropriate to consider implementing technological protection measures but weighed against this approach are the costs both in creating the material and administration. A balance must be found when setting the multimedia repository policy.
4.6 Policies for use of material
A clear statement of the permitted uses of material in the multimedia repository should be readily accessible. Indeed it may be advisable to have something akin to a short pop-up warning screen before material is displayed and prior to the full licence or permission being displayed. It should be in simple easy-to-understand an unambiguous language. The British Library makes a short clear copyright statement at: http://www.collectbritain.co.uk/collections/wax/ or the Tate Gallery at: http://www.tate.org.uk/servlet/ArtistWorks?cgroupid=999999961&artistid=942&pa ge=1 comments inside the space that would normally be allocated for the image. It is standard practice to include an indication of copyright in the ‘alt’ text of images
End-user licences are contracts that grant specific rights, often permitting restricted acts, to those wishing to use material, usually, but not always, for a limited time period. The licensee never owns the material and generally the licences are non-exclusive thus allowing the material to be licensed to many end- users.
Licences come in many forms:
Blanket licences as found in the educational sector
Creative Commons licences of which there are six main flavours
Using licences can impose a high workload if each one is individually negotiated and therefore use of generic licences is to be highly recommended.
The main components of licences are:
Introduction – licence aims and the definition of terms and parties