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The Lean Benchmark Report

About AberdeenGroup

Our Mission

To be the trusted advisor and business value research destination of choice for the Global Business Executive.

Our Approach

Aberdeen delivers unbiased, primary research that helps enterprises derive tangible busi- ness value from technology-enabled solutions. Through continuous benchmarking and analysis of value chain practices, Aberdeen offers a unique mix of research, tools, and services to help Global Business Executives accomplish the following:

  • IMPROVE the financial and competitive position of their business now

  • PRIORITIZE operational improvement areas to drive immediate, tangible value

to their business

  • LEVERAGE information technology for tangible business value.

Aberdeen also offers selected solution providers fact-based tools and services to em- power and equip them to accomplish the following:

CREATE DEMAND, by reaching the right level of where their solutions can deliver differentiated results




  • ACCELERATE SALES, by accessing executive decision-makers who need a so- lution and arming the sales team with fact-based differentiation around business impact

  • EXPAND CUSTOMERS, by fortifying their value proposition with independent fact-based research and demonstrating installed base proof points

Our History of Integrity

Aberdeen was founded in 1988 to conduct fact-based, unbiased research that delivers tangible value to executives trying to advance their businesses with technology-enabled solutions.

Aberdeen's integrity has always been and always will be beyond reproach. We provide independent research and analysis of the dynamics underlying specific technology- enabled business strategies, market trends, and technology solutions. While some reports or portions of reports may be underwritten by corporate sponsors, Aberdeen's research findings are never influenced by any of these sponsors.

All print and electronic rights are the property of AberdeenGroup © 2006. AberdeenGroup 37

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