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Public Relations Versus Propaganda Is it a PR Spin or Propaganda? - page 2 / 2

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Standard Bank (our client) and the Industrial and Commercial Bank of China (which owns 20 percent of Standard Bank) are bankrolling Morupule B Power station project in Botswana. This is expected to promote the country’s energy self-sufficiency and boost the economy. This is newsworthy. Shortage of power is affecting many countries around the world. Our client’s involvement in providing a solution is commendable. For this reason (fact and truth) we had good media coverage for the event.

To maintain good relations lies are definitely not an option. Propaganda thrives on misinformation. In the world where credibility sustains relationships propaganda is self-destructive. The media will shun Propagandists pretending to be PR Practitioners.

In a crisis for instance a PR Practitioner will obtain all the facts and urge the business managers to draw up a convenient plan for recovery. This could include a clearly laid down strategy and how this could be prevented in the future. A statement will be issued to the media or a press conference held to address the problem. Propaganda may deny any such thing happening.

At Hotwire we believe it is relationships that create business prosperity. As the country’s largest PR firm (fact) we can only thrive on providing sound, sustainable solutions in communicating.

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