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2008-2009: a model that has proved it can withstand a climate of economic depression

  • Record performance for leisure parks

    • Sales up 6% globally (+10.5% in France)

    • Visitor numbers at 9.9 million (+2.6%) and per-visitor spending up +3.3% (increase in per-visitor spending on entries and in boutiques following expenditures for renovation)

    • Strong growth of EBITDA and EBIT: control of operating costs

  • Model resistant to economic crisis, supported by commercial agility and reactivity

    • Restructured pricing for some sites (Walibi Rhône Alpes and Aquitaine), careful management of distribution channels, carefully planned and flexible publicity policy, stimulation of online sales

    • Stronger and more innovative media presence

    • Numerous publicity events that create urgency to visit sites

Compagnie des Alpes at December 15, 2009 - Slide 10

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