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2008-2009: realization of the strategic reorientation announced in 2008

  • A large-scale restructuring for more integrated management and a stronger Group

  • Group management centered on its two vital value-creators:

    • Stimulation of organic growth, aggressive marketing, and development => creation of the Department of Marketing, Development, and Products

    • Ongoing progress in industrial excellence and investment optimization => creation of the Industrial Department

  • More management focus on operating performance => 3 operating departments

    • Supplemented with a change of governance in ski areas

  • Reinforced strategic and financial discipline; and proactive, dynamic implementation of the Group transformation => Finance, Strategy, and Support Services Department

Compagnie des Alpes at December 15, 2009 - Slide 13

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