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Strategic focus

  • Accentuate the industrial and strategic transformation of the Group in order to

focus on creating value over the medium term

  • Aggressive pursuit of disposal policy for secondary or low-potential assets

  • Focus of energies and means on vital sources of value creation for the Group:

    • Optimization of support functions and process re-engineering

    • Definition and implementation of strategic purchasing policy: example of collective tender offer for investments in ski areas (detachable chairlifts, snow plows) and the use of a third

supplier associated gains of between 8.5% and 15%

  • More aggressive distribution policy: development of online sales (4.8% of park visitors); new positioning vis-à-vis intermediary sales channels: pricing conditions refined, new channels

  • Content differentiation: the new role of Productions du Parc

Compagnie des Alpes at December 15, 2009 - slide 28

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