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Strategic focus

  • Accentuate the industrial and strategic transformation of the Group in order to focus on creating value over the medium term

    • Differentiated investment policy that is more focused on sources of organic growth:

  • Ski areas have reached maturity:

    • Adapting to basic market trends, in collaboration with other parties involved

    • Special treatment for sites with potential bed-creation and/or pricing adjustments

  • Leisure parks are at an age of selective growth:

    • Ambitious investments for targeted and documented growth projects: the Parc Astérix example

    • Rebuilding the Walibi brand: ~€15 million over four years (incl. €2.5 million for the fiscal year) for content enhancement and product differentiation in existing parks +€10 million of additional sales with a five-year horizon

Compagnie des Alpes at December 15, 2009 - slide 29

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