Increasing the value of our expertise and gaining new geographic areas in a development context with low cash-burn:
Engineering, operating assistance, and licensing for leisure parks: the "Walibi turnkey" concept; the Sindibad project in Morocco
Advice and assistance offering and implementation of ski-area management: valuation of "worldwide leader" position; gaining new markets with low risk to capital
Acquisitions that optimize Group capital:
CDA trademark = ability to integrate sites
Acquisition opportunities measured by their industrial attractiveness and possibility for joint venture/partnership: no opportunistic piling on
Greenfield development projects of modest scale with an approved economic model and strong ROI potential: new Grévin museums to be opened throughout the world.
A new strategy open to other professions related to the leisure realm