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E-Commerce: Doing Business on the Internet - page 21 / 47

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7 Unique Key ideas in Ecommerce E-commerce

Ubiquity

Internet/Web technology is available everywhere; at all time

Global Reach

The technology reaches across national boundaries, around the earth

The total number of users or customers an eCommerce can obtain

Universal standards

There is one set of the technology standards, namely Internet standards

Richness

Video, audio, text message are possible

The complexity and content of a message

Interactivity

The technology works through interaction with the user

Two way communication between merchant and consumer

Information density

The technology reduces information costs and raises quality

The total quality and amount of information available to all market participates

Personalization/Customization

The technology allows personalized messages to be delivered to individuals as well as group

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