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E-Commerce: Doing Business on the Internet - page 22 / 47

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Classification of EC by the Nature of the Transaction

Business-to-business (B2B) : EC model in which all of the participants are businesses or other organizations

Business-to-consumer (B2C): EC model in which businesses sell to individual shoppers

Business-to-business-to-consumer (B2B2C): EC model in which a business provides some product or service to a client business; the client business maintains its own customers, to whom the product or service is provided

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