X hits on this document

Powerpoint document

E-Commerce: Doing Business on the Internet - page 34 / 47

144 views

0 shares

0 downloads

0 comments

34 / 47

Building an E-commerce Site

The things you need to keep in mind when thinking about building an e-commerce site include:

Suppliers - this is no different from the concern that any normal store or mail order company has. Without good suppliers you cannot offer products.

Your price point - a big part of e-commerce is the fact that price comparisons are extremely easy for the consumer. Your price point is important in a transparent market.

Customer relations - E-commerce offers a variety of different ways to relate to your customer. E-mail, FAQs, knowledge bases, forums, chat rooms... Integrating these features into your e-commerce offering helps you differentiate yourself from the competition.

The back end: fulfillment, returns, customer service - These processes make or break any retail establishment. They define, in a big way, your relationship with your customer. When you think about e-commerce, you may also want to consider these other desirable capabilities:

Gift-sending

Affiliate programs

Special Discounts

Repeat buyer programs

Seasonal or periodic sales The reason why you want to keep these things in mind is because they are all difficult unless your e-commerce software supports them. If the software does support them,  

Document info
Document views144
Page views144
Page last viewedSat Dec 10 23:22:39 UTC 2016
Pages47
Paragraphs565
Words3835

Comments