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Value Added Content

The most succesful sites learn what their customers want and then give it to them!

What do customers want? Information!

You know something that your customers would find extremely valuable. Put it on your website. This could be tips and tricks for using a product, how to select a service, 5 ways to do something better - faster - easier!

Here are some ideas from successful sites:

Whitepapers - Detailed technical information and suggestions on how to use a product. Here at the Arkansas SBDC, we offer over 300 small business fact sheets in our BizFacts section.

News - Not the newspaper news, but industry news related to your product or service. The kind they can't get anywhere else. Did you notice the eNews articles on the ASBDC homepage?

Samples - Hold a monthly drawing for one or more free samples. This is a great way to build a database of sales leads! Never offer sample hard goods with out limiting the offer. Can you afford to mail a million plus samples?

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