Value Added Content
The most succesful sites learn what their customers want and then give it to them!
What do customers want? Information!
You know something that your customers would find extremely valuable. Put it on your website. This could be tips and tricks for using a product, how to select a service, 5 ways to do something better - faster - easier!
Here are some ideas from successful sites:
Samples - Hold a monthly drawing for one or more free samples. This is a great way to build a database of sales leads! Never offer sample hard goods with out limiting the offer. Can you afford to mail a million plus samples?