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E-Commerce: Doing Business on the Internet - page 41 / 47

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Pretty Pictures

Your site needs to have a professional look. Hire someone to create your graphics. If you can't afford a professional, hire a college or high school student.

Limit the number of pictures on your homepage. Your homepage needs to load quickly (7-10 seconds). Your customers want to be satisfied now. They are just one mouse click from leaving!

Use the same color scheme and navigational elements on each page. First, this gives you a "corporate image." Second, a common peeve among web surfers is poor navigation on most sites.

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