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development comprising the conversion and extension of Bromyard House to form 400 residential units (136 x 1 bedroom apartment, 230 x 2 bedroom apartments, 34 x 3 bedroom apartments) and 14 live/work units; the erection of 3 storey blocks of flats (6 x 1 bedroom, 15 x 2bedroom and 3 x 3 bedroom flats); the erection of 11 two storey 3 bedroom terrace dwellings; the erection of a 4,659sqm 3 storey office building. Car parking for 463 vehicles (370 residential and 93 office), landscaping and associated works.




A mixed use development comprising the retention of 5,635 sq m of existing office accommodation in Bromyard House; the change of use and conversion of remainder of Bromyard House and roof addition to form 513 residential units (38 x studio apartments, 206 x 1 bed apartments, 242 x 2 bed apartments, 27 x 3 bed apartments) and 15 live/work units; the erection of three 3 storey buildings forming 27 residential units (27 x 2 bed apartments); the erection of three 3 storey building forming 30 residential units ( 6 x 1 bed, 24 x 2 bed apartments); served by 380 parking spaces; and the erection of a 4,659 sq m three storey office building served by 71 car parking spaces; landscaping and associated works.

Duplicate (unrevised)



This application is a revised version of a scheme granted permission on 3/10/01 for a mixed residential and office development of this substantial employment site, now partially implemented.  In the approved scheme the existing Bromyard House is to be retained and remodelled to provide for these uses, together with some new building development on other parts of  the site.  The revisions the subject of the current application  have gone through some amendments.  In the current form, the main changes are an increase in the overall number of units from 408 to 526, alterations to the design of the new terrace on Third Avenue to incorporate a sheer top storey rather than a pitched roof, and some alterations to the form of the new podium blocks (and car park at the north end of the site.)

Of the proposed additional units, 54 (46 %) are proposed to be affordable housing.  This is close to the 50% target sought by the UDP and draft London plan, and has the additional benefit of introducing a significant number of 3-bed units, of which there were few in the approved scheme.  The amenity of the proposed units in terms of outlook and privacy has been improved through negotiations, and the impact of the changes on neighbouring residential buildings is not considered to be unacceptable.  The design implications of the changes are not contentious following deletion of a proposed additional floor on the existing building.

Overall the revised proposal is considered to be acceptable, and with appropriate conditions and necessary changes to the previous legal agreement can be recommended for approval.


The application site comprises an area of 3.03 ha (7.48 acres) on the east side of Bromyard Avenue, north of The Vale, approximately 1km east of Acton Town Centre. Existing buildings on the site are (i) Bromyard House, a substantial 5-storey early 1920’s steel framed and concrete office block of rectangular form arranged

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