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with ingredients most people have in their kitchen are still hallmarks of the Company’s Coming brand.

Paré decided to print 15,000 copies. “I had no idea that a bestseller was 5,000 copies in Canada, so when I got my first book printed, I thought I’d get 15,000 copies to make it worth my while.” Using her daughter Gail’s old bedroom as an office and shipping out of the garage, this sales force of one took her books around to every place she thought they might sell. “In three months,” Paré re- calls, “I had all 15,000 pretty much sold.” She had de- cided that cookbooks were like any other product people needed; why limit them to bookstores? Though it seems commonplace now, Paré was the first publisher to intro- duce cookbooks into grocery stores.

Edmonton-based food journalist Judy Schultz is currently at work on Paré’s authorized biography, to be published in 2006 for Company’s Coming’s 25th anni- versary. Apart from the obvious business successes that Paré has achieved, Schultz credits Paré with compiling miniature histories of food on the prairies by recording recipes that have been passed along through three and four generations. “She has become an archivist of prairie food,” says Schultz, “and also of women’s history on the prairies.”

At 78, Paré still defies the odds with one successful cookbook after another and a company built on one simple rule: “Never share a recipe that you wouldn’t use yourself.”

I

N 1990, WHEN THE FEDERAL GOVERN- ment killed the Native Communica- tions Program, nine of its 11 aboriginal publications died. Not Windspeaker. Founded by Bert Crowfoot in 1983 as part of the Aboriginal Multi-Media Society of Alberta, Windspeaker thrived. It became a national newspaper known for not pulling any punches – and it started turning a profit. Crowfoot, the paper’s publisher and CEO of AMMSA, calls himself a capitalist; he says he started Windspeaker because he needed a job. Now AMMSA runs four more aboriginal publications and a radio network. The following quote is from the July/August 2004 issue of Alberta enture, when Crowfoot was named one of the province’s 50 most in- fluential people.

happens s what the politicians want the people to hear. We are 100% independent and it s especially important on the political side because our writers are respected because of the objectiv- ity. We’ve taken federal politicians to task; we’ve taken our own

politicians – whether they have been national, provincial or local

It is important to have independent media. There is aboriginal media controlled by political organ zations. In that media, what

chiefs – to task. If the story needs to be written, we write it with- out fear of repr sal from anybody.

“If the story needs to be written, we write it without fear of reprisal

from anybody.”

Bert Crowfoot

ALBERTA VENTURE

| THE CENTURY

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