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get something really good. I knew with chocolate that would happen too.”

Callebaut’s first customers were curious people who wandered in wondering how a gourmet retailer could open when other businesses were getting out of Dodge. “They were taking bets on whether I would survive,” he says. But the skeptics hadn’t anticipated the potent lure of the cocoa bean. One taste was enough to convince a city, then a province, then a country.

Asked how he managed to not only survive the lean years but expand, Callebaut offers a delightfully simple assertion: “Chocolate is an affordable luxury. Sure, it was a time of doom and gloom, but anybody could afford 80 to 90 cents for one really good piece of chocolate. And for that instant it spent melting on your tongue, you were pampered.”

  • Natasha Mekhail

Jack Donald

A C K D O N A L D B E G A N H I S C A R E E R W I T H A P A I R O F G A S s t a t i o n s a n d a t r u c k . U n d e r h i s l e a d e r s h i p , t h e F a s G a s c h a i n s w e l l e d t o m o r e t h a n 4 0 0 o u t l e t s ; h e a l s o r a n a r e fi n e r y a n d t r u c k i n g fl e e t u n d e r t h e u m b r e l l a o f R e d D e e r - b a s e d P a r k l a n d I n d u s t r i e s . T h e o r i g i n s o f t h e n a m e g o b a c k t o 1 9 7 6 , w h e n J a c k a n d h i s w i f e J o a n b o u g h t J

Parkland Beef Industries, which had a single feedlot. They steered the business away from beef and into oil, building a central Alberta empire. The following is an excerpt from a signature Donald speech entitled “Jack’s 10 Rules: Advice

for Prospective Entrepreneurs.”

  • Enjoy what you’re doing – 12-hour days get really long if it’s not fun.

  • ry what you want to do on a part-time bas s – evenings, holi- days, weekends or whenever. Besides, a part-time job adds to

“You don’t want to work extra hours? Get used to it.”

your capital available. You don’t want to work “extra hours”? Being in business for yourself is not seven- and-a-half-hour days, so get used to it.

  • Save – old fashioned, but it works! You can never have too much capital.

  • Do market research. Does anyone want to buy what you have or do? Really? At what price? How much or how many?

  • Get spouse/family committed. You ll be away long hours and be mentally at work even when you’re not there.

  • Seek and heed advice. Talk to professiona s and other entre- preneurs who have “been there” and will share their experi- ences with you.

ALBERTA VENTURE

| THE CENTURY

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