Advocates of chambers of com- merce have long believed that when a company is active in its lo- cal chamber, it is doing the right thing not only for the community but for its own success. While there is plenty of evidence to show the impact of a chamber of commerce on its community, it is much harder to find data that will quantify the impact of belonging to a chamber. A study commis- sioned by the American Chamber of Commerce Executives with sup- port from the Small Business Network, Inc., was designed to do just that: determine the real value to companies in terms of consumer outcomes of joining and being active in their local chambers of commerce.
When consumers know that a business is a member of a
chamber, they are 44% more likely to think favorably of it and 63% more likely to purchase goods or services from the com- pany in the future.
When consumers know that a business is a member of a
chamber, it increases their local reputation by 89%
Consumers will in the likelihood of being a chamber mem-
ber patronize the business in the future by a 63% increase.
92% of consumers realize that a chamber functions as a
storehouse of information on current business trends and pub- lic policies.
82% of consumers believe that a chamber creates jobs and
promotes local economic development
When consumers know that an insurance company is a
member of a chamber, they are 43% more likely to consider buying insurance from it.
When consumers know that a restaurant franchise is a
member of a chamber, they are 40% more likely to eat at the franchise in the next few months, among those who are less knowledgeable about the restaurant, chamber membership in- creases the likelihood by 76%.
There is an important caveat, however; the positive outcomes only occur when consumers know that a business is a chamber member (i.e., being involved with the chamber is a known facet of the company’s reputation). In summary, when consumers know that a business is a member of the Chamber, they are likely to patronize the company more often, to express favor-
able opinions about the company, to know more about the company, and to buy the company’s product and services. The strength and nature of these effects differ by industry, as detailed above.
The Castle Rock Chamber is always looking to make sure the programs, benefits and services we offer are meeting your needs and in doing so, the Board of Directors will be conducting our annual electronic survey which will be sent to all of you on De- cember 4th. It is very important that you take five minutes to fill out this survey and help us ensure that we are on track. The Board will be using this data in the development of our 2008 business plan.
Where Are We on local Road Construction Projects? The South East Arterial Connection Road (Ridge Road to Plum Creek/Miller Blvd--projected start date is Spring/Sum- mer 2008, projected completion date Spring/Summer 2009. It is possible the completion will be sooner, however some of the concerns of the engineers are about the rock work and how much there will be and how long that will take. The Town Council will need to make the decision on whether its goal is to finish this project as soon as possible versus timing the completion at the same time the I-25 & Plum Creek interchange work is completed.
I-25 & Plum Creek Interchange and Plum Creek Parkway between Wilcox and I-25--projected start date is March 2008 and completion by December 2009. The Railroad Bridge west of I-25 – projected start is April 2008 with comple- tion October 2008. South West Arterial Connector from Railroad Bridge to Coachline (connecting to Wolfensberger) projected start is October 2008, with completion June 2009.
The current project of I-25 widening--5th Street South to Douglas Lane and Crystal Valley Parkway is projected to start March 2008, completion October 2010. CDOT will be resurfacing I-25 between Douglas Lane and Crystal Valley Parkway south to Tomah Road Spring of 2008.
CDOT also has plans to reconstruct its portion of Found- ers Parkway (now Highway 86) from the current intersec- tion of Founders and Hwy. 86 North to the point where the Town completed its reconstruction project. Some drainage improvements at the intersection with Allen Way will also be included. This project is currently in design stages and is be-
See CEO FOCUS p. 4
The purpose of the Castle Rock Chamber of Commerce is to:
Support and promote member businesses
Foster a livable community with positive growth
Your Chamber is:
Creating a Strong Local Economy
Advocating Political Action
Representing Business to Government
Be a “voice” to government
Promoting the Community
Creating Networking Opportunities
Call Us: 303-688-4597 or visit our website: www.castlerock.org The official Castle Rock Chamber website offers relocation and school information, Business Directory with links, community events schedule, and much more.
Castle Rock Chamber Business Voice • www.castlerock.org • For Advertising Info Call 303-663-6525
Chairman of the Board Steve Thayer Sport Clips
Chair – Elect Pam Jenkins Castle Rock Bank
Treasurer Paul Eakins, CPA Eakins & Company, P.C.
Treasurer – Elect Lisa Frizell Douglas County Government
Immediate Past Chairman Christine Plant Best Western Inn & Suites of Castle Rock
Aaron Barrick Folkestad, Fazekas, Barrick & Patoile, PC
Paul Donahue Edwards Jones Investments
Lisle Gates Castle View High School
Brock Goodwin Mutual of Omaha
Michael House Spectacle Entertainment Marketing, Inc.
Jamie Kimbrough Re/Max Alliance
Heather Marks Creative Custom Interiors
Dave Mittan FirstBank of Douglas County
Linda Watson Sky Ridge Medical Center
Lori Weinstein Premier Pilates and Wellness
Pam Ridler, CCE President, Castle Rock Chamber of Commerce
David Mitchem President, Castle Rock Economic Development Council
Randy Reed Mayor Town of Castle Rock
Sally Misare Town Clerk
President Pam Ridler firstname.lastname@example.org
Director of Marketing Diane Leduc email@example.com
Director of Programs Melissa Moroni firstname.lastname@example.org
Events Manager Todd McPherson email@example.com
Office Administrator Tammy Cratty firstname.lastname@example.org
Client Resource Associate Laura Moore email@example.com
Membership Account Executive Michael House firstname.lastname@example.org