SP OTLIG HT ON NARVA
The Extremes we go to!!!
The Narva mission statement makes mention of commitment and dedication. When it comes to supporting the product through advertising and promotion, some members of the Narva team perhaps take this a little too far at times.
During recent photography shoots for the launch of the Extreme driving lamps, some interesting and perhaps comical events transpired.
While taking a series of shots of the Narva 4x4 charging through the Howqua River in central Victoria, the boys decided a few shots of the river flowing across the bonnet of the car might be useful.
The problem was, they left it there too long and a tow out was required.
As seen in the above images, attaching a tow rope wasn’t as easy as usual. With the engine full of water, a night camping in the bush changing oil, pumping out water and cleaning parts was required to get the vehicle going again.
Several weeks later the team headed out to Lake Eildon to compile photography for the Extreme magazine advertisement. This required placing the lamps, props and equipment in position without disturbing the surrounding earth to ensure a realistic image could be captured.
In search of the perfect shot with the perfect lighting, the team then rose at 5am to continue their obsession with the water.
The resulting advertisement, featuring now in leading 4x4 and trucking magazines, highlights the teams reward for effort. N
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