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Teltzrow et al.:Multi-Channel Consumer Perceptions

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Table I: Scales (in italic), items, their factor loadings and sources.

Scale and Items

Factor Loadings


Willingness to Buy

WTB1. How likely is it that you would consider purchasing from this e-shop in the short term? WTB2. How likely is it that you would consider purchasing from this e-shop in the long term? WTB33. For this purchase, how likely is it that you buy from this e-shop?




[Heijden, Verhagen and Creemers 2001, based on , Jarvenpaa 1999, Jarvenpaa, Tractinsky and Vitale 2000]

Perceived Physical Store Size PS1. This retailer’s stores are spread all over the country. PS2. This retailer’s store network is relatively small in its home market. [reverse] PS3. The retailers’ stores belong to a large company.




Modified items according to [Doney and Cannon 1997, Jarvenpaa, Tractinsky and Vitale 2000]

Perceived Physical Store Reputation PR1. This retailer’s stores are well known. PR2. This retailer’s stores have a bad reputation in the market. [reverse] PR3. This retailer’s stores have a good reputation.

0.80 0.94


[Doney and Cannon 1997]

Store Trustworthiness TR1. This e-shop is trustworthy. TR2. This e-shop keeps its commitments and promises.

  • -


  • -


[Doney and Cannon 1997, Heijden, Verhagen and Creemers 2001, Jarvenpaa 1999, Jarvenpaa,

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