Journal of Electronic Commerce Research, VOL 8, NO.1, 2007
[Jarvenpaa 1999, Jarvenpaa,
Tractinsky and Vitale 2000, Sitkin
and Weingart 1995]
TR3. The experiences with this e-shop met my expectations.
Tractinsky and Vitale 2000, Koufaris and Hampton-Sosa 2002, Pavlou 2003]
Perceived Privacy PRI1. I have no concerns transmitting personal data to this e-shop. PRI2. This e-shop handles my personal data in a responsible way.
PRI3. My personal data are in good hands at this e-shop. 0.89
Perceived Risk RP1. What is the likelihood of you making a good bargain by buying from this store through the Internet? (very unlikely – very likely) RP2. How would you characterize the decision to buy a product through this website? (high potential for loss – high potential for gain) [reverse] RP3. How would you characterize the risk to purchase at this e-shop? (very low risk, very high risk) [reverse]
Table II: Pattern matrix of the rotated six factor solution
Note. Extraction Method: Principal Component Analysis, Rotation Method: Oblimin with Kaiser Normalization. Loadings below |.5| are omitted.
WTB1 WTB2 WTB3
0,88 0,85 0,69
PRI1 PRI2 PRI3 RP1 RP2 RP3
0,90 0,93 0,89
0,69 0,84 0,71