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Journal of Electronic Commerce Research, VOL 8, NO.1, 2007

0.69

[Jarvenpaa 1999, Jarvenpaa,

0.84

Tractinsky and Vitale 2000, Sitkin

0.71

and Weingart 1995]

TR3. The experiences with this e-shop met my expectations.

-0.76

Tractinsky and Vitale 2000, Koufaris and Hampton-Sosa 2002, Pavlou 2003]

Perceived Privacy PRI1. I have no concerns transmitting personal data to this e-shop. PRI2. This e-shop handles my personal data in a responsible way.

0.90

0.93

[Chellappa 2001]

PRI3. My personal data are in good hands at this e-shop. 0.89

Perceived Risk RP1. What is the likelihood of you making a good bargain by buying from this store through the Internet? (very unlikely – very likely) RP2. How would you characterize the decision to buy a product through this website? (high potential for loss – high potential for gain) [reverse] RP3. How would you characterize the risk to purchase at this e-shop? (very low risk, very high risk) [reverse]

TR1

-0,52

TR2

-0,58

TR3

-0,76

PS1

0,91

PS2

0,79

PS3

0,61

Table II: Pattern matrix of the rotated six factor solution

PR1

0,80

PR2

0,94

PR3

0,88

Note. Extraction Method: Principal Component Analysis, Rotation Method: Oblimin with Kaiser Normalization. Loadings below |.5| are omitted.

Item

WTB1 WTB2 WTB3

1

2

0,88 0,85 0,69

3

Component 4

5

6

PRI1 PRI2 PRI3 RP1 RP2 RP3

0,90 0,93 0,89

0,69 0,84 0,71

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