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Grow Womens Use of Mobile Content

120

Number of Mobile U.S. Females Per Month (Millions)

110 Million

100

Female cell phone

Female text

Female

Female game

subscribers

messagers

downloaders

downloaders

Source: @plan Summer 2006, M:Metrics; Telephia Note: Mobile downloaders = downloaded any mobile content (e.g., ringtone, wallpaper, game)

80

60

40

20

0

Opportunity

18

10

3

1

App Downloaders (both genders)

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