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SMILE…YOU’RE IN JAMAICA Bob Marley sang, “Smile… you’re in Jamaica”! Take his cue and get into the island’s relaxed groove right away because indeed, there is a lot to smile about. Jamaica is always in style and always cool with new attractions, events and people awaiting your discovery, and we have combed the island for some great spots to visit. The beauty of Jamaica is that there is something for everyone to enjoy. From quiet beaches with adventurous kitesurfers, to mineral hot springs with healing waters and tranquil scenery on the rustic south coast of the island; there is lots to see. Whatever you do, enjoy your Jamaican experience to the maximum! Smile to yourself knowing that you have made it to an island that some are still dreaming about… Here are some fabulous ways to enjoy your stay, regardless of budget.

EAT & DRINK Two locally produced beverages are synonymous with a Jamaican vacation; Red Stripe Beer and Appleton Estate Rum. While Red Stripe’s refreshing lager goes extremely well with hot days on the beach, Appleton has a special type of rum for every mood. Fortunately, both world-class beverages are sold everywhere on the island, from the high-end cocktail lounges to the rustic roadside bars, so your preferred environment is the only thing you’ll have to decide on.

Dining in Jamaica is another treat. It is a well known fact that some of the best meals may be had at casual eateries around the island and from food vendors on the side of the road. And although the local jerk pits may look a little rustic to the average visitor, we promise you that their tasty dishes will surprise you. Sample coco bread and patties, try out the fried fish and bammy, taste seasonal fruits and do not forego the chance to eat your fair share of ‘jerk’. The most authentic meals which will leave a lasting impression on your taste buds are extremely affordable, so indulge! See our party and restaurant pages for some excellent places.

An unbeatable Jamaican smile from ‘Ants’, vendor at Columbus Park in Discovery Bay (Photo: Heidi Zech)


BE ENTERTAINED There is an unlimited number of ways to have a good time in Jamaica. The obvious party spots are high-energy night clubs, piano bars, pubs, taverns and jazz clubs. Legendary musicians like Bob Marley and Jimmy Cliff have set the stage for the island’s vibrant musical culture, which lives on through the many music festivals that take place on the island each year. Seek out live shows like Pier 1’s ‘Starstruck’ on a Wednesday, the regular US$3 per person concerts at Alfred’s Ocean Palace in Negril or the on- going entertainment at any of the island’s three Margaritaville’s. For some memorable fun, get to know the locals, who will be happy to just sit back and entertain you with insights to their culture.

TAKE IN THE SCENERY It doesn’t cost anything to enjoy the variety of scenic opportunities Jamaica presents: beaches you thought you could only imagine, dramatic waterfalls, sunsets that look like they were painted across the sky, rugged cliffs, rolling pastures and verdant rainforests. Take out your camera and begin shooting, because there is a postcard moment around every corner. A dip in the waterfalls of the island’s most famous natural attraction, Dunn’s River Falls is a definite must, which will leave you with spectacular photos that you will treasure forever.

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