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CHAPTER 2 ORGANIZATIONS AND INFORMATION TECHNOLOGY SUPPORT - page 4 / 35

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Introduction to Information Technology

Turban, Rainer and Potter

Chapter 2 Organizations and Information Technology Support

4

Case : Burlington Coat Factory

The Business Problem

Burlingion is the largest retailer of coats in the United States

sells clothes, linens, luggage, jewelry, baby furniture and accessories

faces extremely strong competition

wants to offer up to 60% off department store prices

needs information to respond to demand

needs to communicate and collaborate with both store mangers and suppliers quickly and effectively

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