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To me, that conversation was critical because it reaffirmed that thinking outside your blocks (or what I’ll often refer to as breakthrough thinking) isn’t about unexplained flashes of brilliance (although it can be). More often, breakthrough thinking is about asking ques- tions, getting clear on the prob- lem, and then making connec- tions to what you already know.

Having spent 17 years in the advertising business, I’ve come to realize a few things. The first is that everyone is creative. The second is that lots of people don’t think they’re creative. And the third is that creativity (i.e. breakthrough thinking) is a skill that anyone can develop.

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