I like books that are easy to absorb and that provide imme- diate benefit. To that end, by the time you finish this book (if not sooner) you will have a number of straightforward, doable ideas that will take your ability to think innovatively and solve real world problems to a higher level. The key to breakthrough thinking is to learn a few simple techniques and then remember to apply them.
As you begin reading, you’ll see that I’ve peppered in a variety of brainteasers. These are for your amusement, frustration and, ultimately, for your benefit. I use brainteas- ers in my workshops because they are a fun way for me to show participants how we misinterpret problems and how we block solutions.
When you start working on the brainteasers, promise yourself you’ll do two things. The first is to resist look- ing up the answers right away. Spend some time on the problems. Sit down with a friend and wrestle with them (the brainteasers, not your friend). Walk away from them