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Recalibrate our commitment to the simplification initia- tive? For the life of me, I couldn’t figure out what he was talking about. It turns out that what he was trying to say was: “We need to decide if we’re going to continue to try and simplify things or not.” Now isn’t that a little clearer? (By the way, isn’t it ironic that the “simplification initia- tive” was intended to make things simpler?)

When it comes to thinking innovatively and solving prob- lems, you must make certain you clearly state what the problem is that you’re trying to solve. I’ve found that you can put a bunch of intelligent people in a room to work on an issue, but they’ll get nowhere if they can’t plainly describe the problem or the objective.

Amajor takeaway from this book is the importance of having a simple, understandable objective. If an eighth- grader can’t follow you, you may need to make it clearer.

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