But the market didn't exist. If he wanted to unload his stockpiling cigarettes, Duke had to create the market, and he used unique and spectacular promotions and advertising campaigns to do it.
The pressures created by the invention of the Bonsack machine led not only to the widespread use of cigarettes as America's favored form of tobacco, but to the modern era of mass-market advertising and promotion.
1902-04: Tiny British manufacturer Philip Morris, now tobacconist to the crown, sets up a corporation in New York to sell its British brands, including Philip Morris, Blues, Cambridge, Derby, and one named after the street its London factory was on, Marlborough.
Marlboro is targeted towards women, and in the 30s would feature a red tip to hide lipstick marks.
1905: POLITICS: Indiana legislature bribery attempt is exposed, leading to passage of total cigarette ban
In 1905, a clumsy attempt at bribery virtually forced the Indiana legislature into prohibiting cigarettes. The measure had been passed by the Senate with the intention of embarrassing certain reform leaders in the House; the House as a whole was expected to hoot it down. However, right before the vote, Representative Ananias Baker dramatically held aloft a sealed envelope and announced that it had been given to him by a lobbyist from the Tobacco Trust, with instructions to vote against the bill, He opened it with a flourish: five $20 bills dropped out. The display seemed to confirm a prediction by the state's largest tobacco dealer, reported in an Indianapolis newspaper a few days earlier, that the trust would "buy up the whole House" before it would permit passage of the bill. Baker left his colleagues little choice but to vote for the bill, lest they be suspected of having been influenced by similar envelopes. --Smithsonian, July 1989; "In the 1800s, antismoking was a burning issue" by Cassandra Tate
1913: Finally freed from Duke's American Tobacco Co., RJ Reynolds introduces Camel cigarette brand
The massive, months-long "The Camels are Coming" campaign builds anticipation for Camels. Camel, like Prince Albert before it, consisted of a then-unique blend of 3 tobaccos, piedmont Bright, a flavored and sweetened burley from Kentucky, and 10% Turkish leaf. The half-price brand (10 cents for 20) is an instant hit, gaining 33% of the market by 1917, and 45% by 1923. Soon after, the American Tobacco Company introduces Lucky Strike and Liggett & Myers introduces Chesterfield, each with similar blends. The "modern" cigarette has arrived.
1911: Dr. Charles Pease states position of the NonSmokers' Protective League of America
In a letter to the New York Times dated November 10, 1911, he writes: The right of each person to breathe and enjoy fresh and pure air--air uncontaminated by