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Joe Camel with his product, and Camel's share of the kid market had jumped by a factor of 50.

Nicholas Price, the British creator of the image (for an adult magazine in France in 1974), has said he is "mortified" that the character is being used to target kids.

After a 15 year decline, youth smoking rose in 1988--the first full year of the Joe Camel campaign.

1995-07-21 Two reports find alarming increases in cigarette smoking among minors in the US:

  • Trends in Smoking Initiation Among Adolescents and Young Adults -- United States, 1980-1989 (CDC)

  • The Monitoring the Future Study (Institute for Social Research, University of Michigan. This study covers the years 1991-1994)

NAVIGATION

Chapter 1: Discovery Chapter 2: The Sixteenth Century--Sailors Spread the Seeds Chapter 3: The Seventeenth Century--"The Great Age of the Pipe" Chapter 4: The Eighteenth Century--Snuff Holds Sway Chapter 5: The Nineteenth Century--The Age of the Cigar Chapter 6: The Twentieth Century, 1900-1950--The Rise of the Cigarette Chapter 7: The Twentieth Century, 1950-1999--The Battle is Joined Chapter 8: The New Millennium Notes

T h i s d o c u m e n t ' s U R L i s : h t t p : / / w w w . t o b a c c o . o r g / r e s o u r c e s / h i s t o r y / T o b a c c o _ H i s t o r y 2 1 . h t m l

  • ©2001 Gene Borio, Tobacco BBS (212-982-4645).

WebPage: http://www.tobacco.org).Original Tobacco BBS material may be reprinted in any non-commercial venue if accompanied by this credit

*********************** Go To: Tobacco BBS HomePage / Resources Page / Health Page / Documents Page / Culture Page / Activism Page

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