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  • 1909: SPORTS: Baseball great Honus Wagner orders American Tobacco Company take his

picture off their "Sweet Caporal" cigarette packs, fearing they would lead children to smoke. The shortage makes the Honus Wagner card the most valuable of all time, worth close to $500,000.

  • 1910: CONSUMPTION: US has a per capita smoking rate of 80 cigarettes (The Tax Burden

on Tobacco, Historical Compilation Volume 35, 2000)

  • 1910: CONSUMPTION: Per capita adult cigarette consumption: 138 peryear. Per capita cigar

consumption: 77/year. (International Smoking Statistice) Because of the heavy use of the inexpensive cigarette by immigrants, New York still accounts for 25% of all cigarette sales. A New York Times editorial praises the Non Smokers Protective League, saying anything that could be done to allay "the general and indiscriminate use of tobacco in public places, hotels, restaurants, and railroad cars, will receive the approval of everybody whose approval is worth having." (RK)

  • 1910: TAXES: Federal tax revenues from tobacco products are $58 million, 13% from


  • 1910: BUSINESS: The famous T206 series of tobacco baseball cards is issued by the makers

of 16 different cigarette brands. The original set consists of 389 cards.

  • 1910: BUSINESS: FRANCE: 'Gauloises' cigarettes are introduced.


    • Duke's American Tobacco Co. controls 92% of the world's tobacco business.

    • Leading National Brand: Fatima, (first popular brand to be sold in 20-unit packs; 15 cents) from Liggett & Myers, a Turkish/domestic blend. Most popular in Eastern urban areas. Other Turkish/domesitc competitors: Omar (ATC); Zubelda (Lorillard); Even the straight domestic brands were seasoned with a sprinkling of Turkish, like Sweet Caporals (originally made for F.S. Kinney and later for American Tobacco)

    • Leading Brand in Southeast: Piedmont, an all-Bright leaf brand.

    • Leading Brand in New Orleans: Home Run, (5 cents for 20) an all-Burley leaf brand.

  • 1911: Tobacco -growing is allowed in England for the first time in more than 250 years.

  • 1911: American Tobacco Co. establishes a Research Department.

  • 1911-08-03: PUBLISHING: LIFE MAGAZINE's cover features a diapered baby girl smoking

one of her mother's cigarettes. The caption: "My Lady Nicotine."

  • 1911-05-29: SCOTUS: "Trustbusters" break up American Tobacco Co. US Supreme Court

dissolves Duke's trust as a monopoly and in violation of the Sherman Anti-Trust Act (1890). The major companies to emerge are: American Tobacco Co., R.J. Reynolds, Liggett & Myers Tobacco Company (Durham, NC), Lorillard and British-American Tobacco (BAT). RJ Reynolds says, "Now watch me give Buck Duke hell." BAT is listed on the London Stock Exchange.

  • Liggett & Myers was given about 28 per cent of the cigarette market:

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      American Beauty

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      Home Run

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      King Bee

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      Fatima (the only 15 Turkish blend

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      and the cheap straight domestic brands. 29

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