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P. Lorillard received 15 per cent of the nation's business:

o o o o o

Helmar Egyptian Deities Turkish Trophies Murad Mogul

o

and all straight Turkish brands

American Tobacco retained 37 per cent of the market: o Pall Mall, its expensive all-Turkish brand, named for a fashionable London street in the 18th century where "pall-mall" (a precursor to croquet) was played. Sweet Caporal Hassan Mecca

o o o

R. J. Reynolds received no cigarette line but was awarded 20 per cent of the plug trade.

  • 1911: Dr. Charles Pease states position of the NonSmokers' Protective League of America:

  • 1912: BUSINESS: Newly freed Liggett & Myers introduces "Chesterfield" brand cigarettes,

with the slogan: They do satisfy

  • 1912: BUSINESS: R.J. Reynolds, fearful of Wall St. raiders, introduces an employee stock

plan/profit-sharing plan that eventually enriches many.

  • 1912: BUSINESS: Book matches are finally perfected by Diamond Co., making the appeal of

cigarettes - in portability and ease of use - even greater.

  • 1912: BUSINESS: The IMPERIAL TOBACCO COMPANY OF CANADA is incorporated

with the assistance of British-American Tobacco (which had been created by the joining of Imperial Tobacco and American Tobacco) to produce and market tobacco products across Canada

  • 1912: BUSINESS: George Whelan puts his United Cigar Stores company under a holding

company, Tobacco Products Corporation, and starts buying small tobacco independents.

  • 1912: USA: Reprint of report of the perfection of a nicotine oil spray. This makes it easier to

apply the nicotine extract as an insecticde to plants. (LB)

  • 1912: USA: The members of the Non-Smokers' Protective League received editorial ridicule

in various newspapers. One newspaper states, "Smoking may be offensive to some people, but ecourages peace and morality". Pipes and cigars are easily defended, but cigarettes may be a problem. (LB)

  • 1912: HEALTH: First strong link made between lung cancer and smoking. In a monograph,

Dr. Isaac Adler is the first to strongly suggest that lung cancer is related to smoking.

  • 1912: USA: Article on substitutes for tobacco, such as ground coffee, coffee bean, hemp,

leaves of the tomato or potato or holly or camphor, or "the egg plant, and the colt's foot". (LB)

  • 1912: USA: Article titled "How some men stop smoking"; in which they never stop for more

than a few hours. The question is raised, "How can we break ourselves of it? -- not the tobacco, but the thought that we ought to stop it?" (LB)

  • 1912: MEDICINE: The first lobectomy--removal of a lobe of the lung--for lung cancer is

accomplished in London by surgeon Hugh Morriston Davies. The patient dies 8 days later because the lung cavity is not drained, a procedure not followed in such cases until 1929.

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