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  • 1916: BUSINESS: To compete with the phenomenal success of RJR's Camel, American

introduces Lucky Strike, the name revived from an 1871 pipe tobacco brand that referenced the Gold Rush days. On the package, the motto: "It's Toasted!" (like all other cigarettes.) .

  • 1917: SMOKEFREE: Tobacco control laws have fallen, including smoking bans in numerous

cities, and the states of Arkansas, Iowa, Idaho and Tennessee.

  • 1917: BUSINESS: There are now 3 standard brands of cigarettes on the US market: Lucky

Strike, Camel and Chesterfield. R.J. Reynolds suspects American Tobacco of disseminating rumors of salt petre in tobacco, and factory workers with leprosy and syphilis. Claims that agents would enter streetcars, one from the front and one from the rear, and hold a loud conversation about these...and then exit to repeat again and again. R.J. Reynolds posts $500 reward notices. (Pollay)

  • 1917: BUSINESS: "All Automated Short Filler Cigar Machine" is patented.

  • 1917-18: US JOINS WORLD WAR I Cigarette rations determined by market share, a great

boost to Camel, which had over a third of the domestic market.

  • Virtually an entire generation return from the war addicted to cigarettes.

  • Turkish leaf is unavailable; American tobacco farmers get up to 70 cents/pound.

  • Those opposed to sending cigarettes to the doughboys are accused of being traitors. According to General John J. Pershing:

    • o

      You ask me what we need to win this war. I answer tobacco as much as bullets.

      • o

        Tobacco is as indispensable as the daily ration; we must have thousands of tons without delay.

  • 1918: War Department buys the entire output of Bull Durham tobacco. Bull Durham advertises, "When our boys light up, the Huns will light out."

  • 1918: Frederick J. Pack publishes "Tobaco and Human Efficiency," the most comprehensive

compilation of anti-cigarette opinion to date. (RK)

  • 1918: BUSINESS: CHINA: American-Chinese Tobacco Co. (meiguo-zhongguo yancao

gongsi) formed for the "sole purpose of buying tobacco in the US and selling it to China" ["The Tobacco Project"]

  • 1919: HEALTH: Washington University medical student Alton Ochsner is summoned to

observe lung cancer surgery--something, he is told, he may never see again. He doesn't see another case for 17 years. Then he sees 8 in six months--all smokers who had picked up the habit in WW I.

  • 1919: Vice President Thomas Marshall says, "What this country really needs is a good 5-cent


  • 1918-07-29: PEOPLE: Richard Joshua (R.J.) Reynolds, 68, dies of pancreatic cancer in

Winston-Salem, NC.

  • 1919: The 18th Admendment ratified by states. (LB)

  • 1919: Evangelist Billy Sunday declares "Prohibition is won; now for tobacco". The success of

alcohol prohibition suggusted to some the possibility of tobacco prohibition (LB)

  • 1919: Lucy Payne Gaston's tactics are attracting lawsuits; she is asked to resign from Anti-

Cigarettel League of the World.

  • 1919: BUSINESS: The Philip Morris coronet logo is introduced.

  • 1919: BUSINESS: George Whelan Tobacco Products picks up tiny US Philip Morris

Company, including PM's brands Cambridge, Oxford Blues, English Ovals, Players, and Marlboro. The new Philip Morris & Company, Ltd. Inc, is incorporated in Richmond, VA.

  • 1919: BUSINESS: Manufactured cigarettes surpass smoking tobacco in poundage of tobacco

consumed. (RK)


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