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  • 1925: BUSINESS: Helen Hayes, Al Jolson and Amelia Earhart endorse Luckies

  • 1925: BUSINESS: Both Percival Hill and Buck Duke die by end of the year; Duke was 69.

George Washington Hill becomes President of American Tobacco Co. Becomes known for creating the slogans, "Reach for a Lucky" and "With men who know tobacco best, it's Luckies two to one"

  • 1925: SOCIETY: Women's college Bryn Mawr lifts its ban on smoking.

  • 1925: OPINION: "American Mercury" magazine: "A dispassionate review of the [scientific]

findings compels the conclusion that the cigarette is tobacco in its mildest form, and that tobacco, used moderately by people in normal health, does not appreciably impair either the mental efficiency or the physical condition." (RK)

  • 1926: BUSINESS: ADVERTISING: P. Lorillard introduces Old Gold cigarettes with

expensive campaigns. John Held Flappers, Petty girls, comic-strip style illustrations and "Not a Cough in a Carload" helped the brand capture 7% of the market by 1930.

  • 1926: BUSINESS: ADVERTISING: Liggett & Myers' Chesterfield targets women for

second-hand smoke in "Blow some my way" ad. There is a public outcry.

  • 1926: BUSINESS: First Menthol cigarettes debut. Lloyd (Spud) Hughes' menthol Spud Brand

and recipe are sold to Axton-Fisher Tobacco Co., which markets it nationally.

  • 1926: BUSINESS: FRANCE: French Prime Minister Raymond Poincaré created an

organization responsible for reimbursing public debt, including a service to manage the tobacco monopoly called the Service d'Exploitation Industrielle des Tabacs (SEIT).

  • 1927: LEGISLATION: Kansas is the last state to drop its ban on cigarette sales.

  • 1927: Eduard Haas, Austrian candy executive invents Pez, rectangular candies sold in tins as

an aid for those who wanted to stop smoking and came only in peppermint; the name was derived from the German word for peppermint, Pfefferminz. In 1952, Haas marketed it in the US as a stop-smoking device, but this failed--some say because the dispenser looked like a cigarette lighter. He remarketed it as a candy for children, and the rest is history.

  • 1927: BUSINESS: FRANCE: 'Gitane' cigarettes are introduced.

  • 1927: BUSINESS: John Hill founds the agency that would eventually become Hill and

Knowlton in Cleveland, Ohio. Instead of working on his own, as was the practice in those days, Hill hired other agents and trained them to work in his "style" - thus becoming, in effect, the founder of the modern-day PR Consultancy.

  • 1927: BUSINESS: British American Tobacco (BATCo) crosses the Atlantic to acquire USA's

Brown & Williamson. B&W introduces the 15-cent-pack Raleigh. Raleigh soon reintroduces the concept of coupons for merchandise.

  • 1927: ADVERTISING: 1927 Philip Morris, RJR and ATC target women in Marlboro, Camel

and Lucky Strike advertisements. A sensation is created when George Washington Hill aims Lucky Strike advertising campaign at women for the first time, using testimonials from female movie stars and singers. Soon Lucky Strike has 38% of the American market. Smoking initiation rates among adolescent females triple between 1925-1935.

  • 1927: ADVERTISING: Lorillard: "Old Gold cigarettes ... not a cough in a carload"

  • 1927-09: Long Island Railroad grants full rights to women in smoking cars.

  • 1928: HEALTH: Lombard & Doering examine 217 Mass. cancer victims, comparing age,

gender, economic status, diet, smoking and drinking. Their New England Journal of Medicine report finds overall cancer rates only slightly less for nonsmokers, but finds 34 of 35 site- specific (lung, lips, cheek, jaw) cancer sufferers are heavy smokers.(RK).

  • 1928: HEALTH: German scientist proposes that lung cancers among non-smoking women

could be caused by inhalation of their husbands' smoke. Schnönherr E. Beitrag zur Statistik und Klinik der Lungentumoren. Z Krebsforsch 1928;27: 436-50.

  • 1928: The Journal of the American Medical Association criticizes claims that smoking is

healthful. From the 1930s to 1950s it accepts advertising that make such claims. (4. Lawlor DA, et.al. Smoking and Ill Health: Does Lay Epidemiology Explain the Failure of Smoking Cessation Programs Among Deprived Populations? Am J Public Health. 2003;93:266-270.)


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