1928-30: SAUDI ARABIA: Ikhwan (Brethren) Rebellion. Wahhabi (Muhammad ibn 'Abd al-
Wahhab (1703-87), founded the sect) leader Abdel Aziz Ibn Saud succeeded in uniting many tribes and capturing Saudi cities. He declared himself King in the 1920s. The fierce, ultra- religious wahhabi police (mutawa) would invade peoples' homes and beat the occupants if they smelled tobacco. The Wahhabis' revolt, it is said, was partially aggravated by tobacco issues. As part of a compromise that ended the uprising, King Abdel Aziz agreed to ban tobacco imports (but never did).
1928: BUSINESS: ADVERTISING: American Tobacco unleashes an ad campaign for Lucky
Strike aimed at women: "Reach for a Lucky instead of a sweet." Candy makers object, and the campaign later targets "over-indulgence" instead.
1929: HEALTH: Fritz Lickint of Dresden publishes the first formal statistical evidence of a
lung cancer-tobacco link, based on a case series showing that lung cancer sufferers were likely to be smokers. Lickint also argued that tobacco use was the best way to explain the fact that lung cancer struck men four or five times more often than women (since women smoked much less). (Proctor)
1929: HEALTH: Statistician Frederick Hoffman in the "American Review of Tuberculosis"
finds "There is no definite evidence that smoking habits are a direct contributory cause toward malignant growths in the lungs."(RK).
1929-Spring: ADVERTISING: ATC: Edward Bernays mounts a "freedom march" of smoking
debutantes/fashion models who walk down Fifth Avenue during the Easter parade dressed as Statues of Liberty and holding aloft their Lucky Strike cigarettes as "torches of freedom." See: http://www.prmuseum.com/bernays/bernays_1929.html
1929: ADVERTISING: ATC: "Avoid that future shadow by refraining from overindulgence,
if you would maintain the modern figure of fashion. We do not represent that smoking Lucky Strike cigarettes will bring modern figures or cause the reduction of flesh. We do declare that when tempted to do yourself too well, if you will 'Reach for a Lucky' instead, you will avoid overindulgence in things that cause excess weight and, by avoiding overindulgence, maintain a modern, graceful form," warns one ad which compared ladies' jowls.
1929: ADVERTISING: ATC: "Many prominent athletes smoke Luckies all day long with no
harmful effects to wind or physician condition"
1929: BUSINESS: Philip Morris buys a factory in Richmond, Virginia, and finally begins
manufacturing its own cigarettes.
1929: BUSINESS: Whelan's Tobacco Products Corporation crashes shortly before the market;
Philip Morris is picked up by Rube Ellis, who calls in Leonard McKitterick to help run it. (RK).
1929: Fires: National Bureau of Standards (now the National Institute of Standards and
Technology (NIST)) conducts research on cigarette-caused fires on the behalf of Congress.
1929-04: BUSINESS: The Reynolds Building opens in Winston-Salem, NC -- the first
skyscraper south of Baltimore. Designed by Shreve & Lamb, who designed the Empire State Building, is named "Building of the Year" in 1929 by the National Association of Architects.
Lucky Strike Regulars
Old Gold Regulars
1930: MARKET SHARE: