abstarct is published in the Sept. 30, 1939 issue of JAMA Franz Hermann Muller of the University of Cologne's Pathological Institute finds extremely strong dose relationship between smoking and lung cancer. (Mller FH. Tabakmissbrauch und Lungencarcinom. Zeitschrift fr Krebsforschung 1939;49:5785.)
1939: ADVERTISING: "Philip Morris -- a cigarette recognized by eminent medical
authorities for its advantages to the nose and throat"
1939: BUSINESS: Tobacco companies are found price-fixing.
1939: BUSINESS: ATC introduces "king size" Pall Mall. With Pall Mall and Lucky Strike,
American will rule the 40s.
1939: GERMANY: Hermann Goring issues a decree forbidding the military to smoke on the
streets, on marches, and on brief off duty periods.
1939-1945: WORLD WAR II
As part of the war effort, Roosevelt makes tobacco a protected crop. General Douglas McArthur makes the corncob pipe his trademark by posing with it on dramatic occasions such as his wading ashore during the invasion and reconquest of the Philippines. Cigarettes are included in GI's C-Rations. Tobacco companies send millions of free cigarettes to GI's, mostly the popular brands; the home front had to make do with off- brands like Rameses or Pacayunes. Tobacco consumption is so fierce a shortage develops. By the end of the war, cigarette sales are at an all-time high.
3. Liggett & Myers
4. Brown & Williamson
5. Philip Morris (7%)
1940: CONSUMPTION: Adult Americans smoke 2,558 cigarettes per capita a year, 2 1/2
times the consumption of 1930. (RK) (ASG cites per capita consumption for 1940 at 1,976.)
1940: JAPAN: WORLD WAR II: English names on cigarette packs are replaced with
Japanese ones as part of a nationwide campaign to boost national prestige.
1940: HEALTH: 7,121 cases of lung cancer reported in the US. (RK).
1940: HEALTH: JAMA publishes an article linking smoking with a higher risk of coronary
1940: BUSINESS: MARKET SHARE BY COMPANY:
1940: BUSINESS: MARKET SHARE BY BRAND:
1940s: ENTERTAINMENT: "Raleigh Cigarette Program" airs on radio. Red Skelton's show
for a period was broadcast under this name.
1940: GERMANY: 5% of the German tobacco harvest is "nicotine-free tobacco."
• • • • • • •
Camel (RJR) (24%)
Lucky Strike (ATC) (22.6%)
Combined 10 cent brands (12%)
Raleigh (B&W) (5.1%)
Old Gold (3%)
Pall Mall (PM) (2%)