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  • 1948: BUSINESS: SOUTH AFRICA: Anton Rupert founds The Rembrandt Tobaco

Corporation

  • 1948, 1949: MARSHALL PLAN: 93,000 tons of tobacco are shipped free of charge to

Germany. [Proctor] An April NY Times headline of 1948 read, "210,000,000 Cigarettes to Aid German Economy."

  • 1949: CONSUMPTION: 44-47% of all adult Americans smoke; over 50% of men, and about

33% of women.

  • 1949: LEGISLATION: Agricultural Adjustment Act is passed again, this time authorizing

price supports.

  • 1949: BUSINESS: Industry establishes the Tobacco Tax Council to lobby for lower tobacco

taxes.

  • 1949: ADVERTISING: RJR: "Not one single case of throat irritation due to smoking

Camels!"

  • 1949: MEDIA: RJR: NBC's ''Camel News Caravan,'' a nightly news program, airs, proudly

bearing the name of its tobacco-company sponsor. It will run till 1956.

Next Chapter: The Twentieth Century, 1950-1999--The Battle is Joined

NAVIGATION

Chapter 1: Discovery Chapter 2: The Sixteenth Century--Sailors Spread the Seeds Chapter 3: The Seventeenth Century--"The Great Age of the Pipe" Chapter 4: The Eighteenth Century--Snuff Holds Sway Chapter 5: The Nineteenth Century--The Age of the Cigar Chapter 6: The Twentieth Century, 1900-1950--The Rise of the Cigarette Chapter 7: The Twentieth Century, 1950-1999--The Battle is Joined Chapter 8: The New Millennium Notes

Tobacco Timeline: The Twentieth Century 1950 - 1999--The Battle is Joined

Author: Gene Borio

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