Copyright 1993-2003 Gene Borio
The Twentieth Century, 1950 - 1999--The Battle is Joined
The Fifties The public's health concerns drive companies to compete in rival ad campaigns touting their filters (The "Tar Wars" or "Tar Derby"). When the decade begins, 2% of cigarettes are filter tip; by 1960, 50% of cigarettes are filter tips. 15 filter brands account for 95% of U.S. sales (Source: Chronology Of Major Events In Cigarette Smoking, Marketing, And Health , Bates #2025019398).
1950s: ADVERTISING: "Tar Wars."
1950: MARKET SHARE:
Lucky Strike Regulars
Old Gold Regulars
1950: HEALTH: Three important epidemiological studies provide the first powerful links
between smoking and lung cancer
In the May 27, 1950 issue of JAMA, Morton Levin publishes first major study definitively linking smoking to lung cancer.
In the same issue, "Tobacco Smoking as a Possible Etiologic Factor in Bronchiogenic Carcinoma: A Study of 684 Proved Cases," by Ernst L. Wynder and Evarts A. Graham of the United States, found that 96.5% of lung cancer patients interviewed were moderate heavy-to-chain-smokers.
1950-09:30: RICHARD DOLL and A BRADFORD HILL publish first report on Smoking and Carcinoma of the Lung in the British Medical Journal, finding that heavy smokers were fifty times as likely as nonsmokers to contract lung cancer. The cancer advisory committee of the Ministry of Health say they have demonstrated an association, not a cause, and advise the Government to do nothing.
FTC complains that cigarette ads touting physical benefits are deceptive. (Source: Chronology
Of Major Events In Cigarette Smoking, Marketing, And Health , Bates #2025019398)
1950: MEDIA: TV pop-music series "Your Hit Parade" starts its 7-year-run; one of the first
hits on TV; it is sponsored by Lucky Strike.