1958 (approx): Haag (MCV) and Hanmer (American) update of the Dorn-Baum study of
American Tobacco Co. employee mortality rates for the period 1953 to 1956 is published in the Journal of industrial Medicine and Surgery.
1958: Roy Norr and the Reverend Ben-David found The Reporter On Smoking And Health
1958: BUSINESS: Tobacco Institute Formed
1958: ADVERTISING: British Medical Journal stops carrying tobacco advertising. It is
unclear when The Lancet stops carrying tobacco ads--some time between 1953 and 1961. Bartrip, P. "Pushing the Weed:The Editorializing and Advertising of Tobacco in the Lancet and the British Medical journal, 1880-1958"
1958: DOCUMENTS: Senior PM scientist J.E. Lincoln writes to Ross Millhiser, then-Philip
Morris vice president and later vice chairman: "This compound [benzopyrene] must be removed from Marlboro and Parliament or sharply reduced. We do this not because we think it is harmful but simply because those who are in a better position to know than ourselves suspect it may be harmful." Four months later he wrote "that law and morality coincided . . . Act on the doctrine of uncertainty and get the benzpyrene (sic), etc., out of the cigarettes." Lincoln later became PM vice president of research. (AP)
1958-02-20: REGULATION: Blatnik Commission report is delivered to Congress. "The
cigarette manufacturers have deceived the American public through their advertising of filter-tip cigarettes . . . Without specifically claiming that the filter tip removes the agents alleged to contribute to heart disease or lung cancer, the advertising has emphasized such claims as 'clean smoking,' 'snowy white,' 'pure,' 'miracle tip,' '20,000 filter traps,' 'gives you more of what you changed to a filter for' and other phrases implying health protection, when actually most filter cigarettes produce as much or more nicotine and tar as cigarettes without filters. . . The Federal Trade Commission has failed in its statutory duty to 'prevent deceptive acts or practices' in filter- cigarette advertising." False And Misleading Advertising (Filter-tip Cigarettes). Twentieth Report By The Committee On Government Operations Very shortly afterwards, Blatnik's commission was unceremoniously dissolved.
1958-06: DOCUMENTS: "REPORT ON VISIT TO U.S.A. AND CANADA," 17th of April
to 12th May 1958," by H. R. Bentley, D. G. I. Felton, and W. W. Reid, produced by B.A.T. Company, Ltd. 3 British-American Tobacco Co. scientists, after visiting the United States and discussing smoking research with 35 tobacco industry scientists and officials, write: "With one exception (H.S.N. Greene), the individuals whom we met believed that smoking causes lung cancer if by 'causation' we mean any chain of events which leads finally to lung cancer and which involves smoking as an indispensable link. In the U.S.A. only Berkson, apparently, is now prepared to doubt the statistical evidence and his reasoning is nowhere thought to be sound."
1959-11: HEALTH: Dr Burney publishes an article in JAMA confirming the position of the
Public Health Service on cigarettes' causitive relation to lung cancer. According to Luther Terry, "Still, the subject received little scientifc and public attention."
1959-Fall: The "Vanguard Issue." Vanguard was a tobaccoless smoke introduced in the Fall
of 1959. The product's creator, Bantop Products Corporation of Bay Shore, Long Island, immediately ran into problems advertising it. Bantop claimed the tobacco industry conspired to prevent its "Now Smoke Without Fear" ads. In the New York metropolitan area, for example, only one newspaper would accept the ads. (ASG)
1959: Industry pressures the New York City Transit Authority to order Reader's Digest to
remove from the subways ads promoting an article titled "The Growing Horror of Lung Cancer."