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  • 1965: BUSINESS: The tobacco industry's Cigarette Advertising Code, announced in the

Spring of 1964 to minimize the FTC's ad restrictions, takes effect. Drawn up by the Policy Committee of Lawyers, its administrator is respected ex-NJ-governor Robert B. Meyner, who was given authority to fine violators up to $100,000. The code banned advertising and marketing directed mainly at those under 21 years old, and ended advertising and promotion in school and college publications. No violations or fines were ever levied

In 1983, the Tobacco Institute published a pamphlet entitled "Voluntary Initiatives of a Responsible Industry." The pamphlet noted that "in 1964, the industry adopted a cigarette advertising code prohibiting advertising, marketing and sampling directed at young people."-- DOJ Complaint, 9/22/99

  • 1968-11. BUSINESS: 'Bravo' (lettuce based) cigarettes go on sale. Reports vary on the Texas-

based Bravo's demise--some say the cigarettes were off the market by 1968, some think as late as 1972. They returned, manufactured in a Georgia plant, in 1997.

  • 1965: SMOKEFREE: Florida enacts the first statewide preemptive legislation, after a dozen

communities adopt clean indoor air ordinances. As of 2003, over 30 states have such legislation.

  • 1965-08-01: UK: Government bans cigarette advertisements on TV

  • 1965: BUSINESS: MARKET SHARE: American's share of the market sank from 35% in

1965 to 17.8% in 1971. By 1978 they were down to 12%.

  • 1965: LEGISLATION: Congress passes the Federal Cigarette Labeling and Advertising Act

requiring the follwoing Surgeon General's Warning on the side of cigarette packs: "Caution: Cigarette Smoking May Be Hazardous to Your Health." . .

  • 1965-05: LITIGATION: Weaver v. AT filed in State Court, Missouri Lung cancer

  • 1965-07-31: UK: Cigarette advertising on British TV is banned.

  • 1965-09: BUSINESS: JAP,AN: Japan Tobacco begins providing free cigarettes to elderly

residents of nursing homes on the "Respect for the Aged Day" holiday. The practice becomes a tradition.

  • 1965-12-17: INDUSTRY RESEARCH: CTR's Ad Hoc Cmte sets priorities; Alvan R.

Feinstein is awarded $5,600 CTR "Special Projects" grant. ("Relationship of cigarette smoking to the clinical course and behavior of cancers of the lung, larynx and rectum, with particular reference to the development of techniques of multivariable analysis.) "The Ad Hoc Committee divided the proposals referred to into three categories:

    • Category A: Projects essentially of "adversary" value. These are considered to have a relatively high priority.

    • Category B: Research having a generally defensive character.

    • Category C. Basic research." " Bates #: 2017025366/5370 ( http://www.pmdocs.com/getallimg.asp?DOCID=2017025366/5370)

  • 1966: Philip Morris' "Project 6900" investigates the carcinogenicity of tobacco smoke, often

using animal experiments. A semi-annual report on the project reports that, ""gross lung pathology can be induced by smoking cigarettes."

  • 1966: Congress votes to send 600 million cigarettes to flood disaster victims in India

  • 1966: ARIZONA: Ornithologist Betty Carnes starts Arizonans Concerned About Smoking.

Some consider this the beginning of the movement nationwide. Carnes is credited with convincing American Airlines to create the first non-smoking sections on airplanes in 1971, as well as Arizona's 1973 first-in-the-nation statewide smoking-control law.

  • 1966: PROPAGANDA: "It Is Safe To Smoke" by Lloyd Mallan. "The scientific facts in the

smoking vs. health controversy--and a startling, straight-forward conclusion." Mallan visits scientist after scientist, all of whom tell him smoking's not really dangerous, but just in case it is-

  • -

    the charcoal filter (then used on Lark cigarettes) would the best protection. The dedication

reads: This book is for Rose Tinker Mallan, my lovely non-smoking wife, who worries with


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