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renewed emphasis every time she reads another scare headline in the newspapers "linking" cigarette smoking with disease, and for my son Lloyd Jeffrey, who fiendishly smokes the wrong kind of cigarette.

  • 1966: BUSINESS: RJR's filter-tip Winston becomes top-selling cigarette in the US

  • 1966: FASHION: Designer Yves Saint Laurent introduces "le smoking," a tuxedo for women.

  • 1966: CONSUMPTION: JAPAN: Smoking hits peak: 49.4 percent of adults -- and 83.7

percent of men -- are smokers.

  • 1966-01-01: Health warnings on cigarette packs begin

  • 1966-05: LITIGATION: Thayer v. L&M filed in Federal District Court, Michigan Lung


  • 1967: 2nd Surgeon General's Report: The Health Consequences of Smoking: A Public Health

Service Review William H. Stewart's Surgeon General's Report concludes that smoking is the principal cause of lung cancer; finds evidence linking smoking to heart disease

  • 1967: First report concerning the adverse effects of environmental tobacco smoke (ETS) on

children's health is published. (Cameron P. The presence of pets and smoking as correlates of perceived disease. J Allergy. 1967;40:12-15)

  • 1967: The first attempt to market king-length cigarettes to women fails when the American

Tobacco Company advertises its new Silva Thins with the slogan: "Cigarettes are like girls. The best ones are thin and rich." 25 [Lerner, S., "Tobacco Stains," Ms. , November/December 1996] Source: Mediascope http://www.mediascope.org/pubs/ibriefs/ws.htm

  • 1967: Federal Trade Commission releases the first tar and nicotine report.

  • 1967: FCC applies TV Fairness Doctrine to cigarette ads Stations broadcasting cigarette

commercials must donate air time to smoking prevention messages.

  • 1967: Federal Trade Commission (FTC) releases the first report on tar and nicotine yield in

cigarette brands.

  • 1967: SCIENCE: Dr. Auerbach gives 86 beagles tracheotomies in order to pump smoke into

their lungs.

  • 1967: BUSINESS: Philip Morris reorganizes to create three internal operating divisions

within Philip Morris Incorporated: Philip Morris Domestic, Philip Morris International, and Philip Morris Industrial.

  • 1967: BUSINESS: Joseph F. Cullman, 3rd, is appointed chairman and CEO of Philip Morris


  • 1967-01-16: PROPAGANDA: Hawthorne Books publishes "It Is Safe to Smoke."

  • 1967-02-28: PROPAGANDA: Dehart Hill & Knowlton hold a press conference for Lloyd

Mallan's "It Is Safe to Smoke" Bates # 502643635


  • 1967-06: LITIGATION: Tobacco wins Zagurski v. American Tobacco

  • 1967-10: INDUSTRY RESEARCH: "Tobacco Abstracts," a trade publication which offers

relevant citations and abstracts to world literature on nicotiana drops the section titled "Health". The announcement was as follows: "(NOTE: Health section will be omitted from now on.)" No further information was offered. (LB)

  • 1967: PROPAGANDA: "It Is Safe To Smoke" by Lloyd Mallan is taken off the market by

Hawthorne publishing after the initiation of a congressional investigation into allegations the book was financed by the tobacco industry.

  • 1968: 3rd Surgeon General's Report: The Health Consequences of Smoking: 1968 Supplement

to the 1967 Public Health Service Review

  • 1968: NCI Monograph No. 28: Effect of filter cigarettes on lung cancer risk. Toward a Less

Harmful Cigarette. Bross, I.D. Wynder, E.L., Hoffmann, D. (Editors.). 58

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