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and Health (ASH), also begins to pressure regulators to mandate separate smoking and non- smoking sections on domestic flights.3 The FAA never responded to these petitions, citing lack of evidence that tobacco smoke was harmful in the concentrations experienced on aircraft.

  • 1969: SMOKEFREE: Pan American Airlines creates the first nonsmoking sections on its

jumbo jets; United Airlines did the same two years later. ("Lost Empire," http://extras.journalnow.com/lostempire/tob26a.htm_

  • 1969: REGULATION: FCC issues a Notice of Proposed Rulemaking to ban cigarette ads on

TV and radio. Discussions, both in Congress and in private between legislators and tobacco companies, result in cigarette advertisers agreeing to stop advertising on the air in return for a delay in controls on the sale of cigarettes.

  • 1969: BUSINESS: Philip Morris gains a controlling interest (53%) in the Miller Brewing

Company (nee 1855), then only the 7th largest brewery.

  • 1969. BUSINESS: American Tobacco drops "tobacco" from parent; American Brands, Inc. is

established with headquarters in Old Greenwich, CT, as parent company of American Tobacco Co.

  • 1969. BUSINESS: Reynolds Tobacco introduces "Doral" brand. It will be re-introduced in the

"value" segment in 1984.

  • 1969. BUSINESS: RJ Reynolds Tobacco drops "tobacco."

  • 1969. MOTOR SPORTS: WINSTON CUP racing is born when NASCAR driver Junion

Johnson suggests to RJR they sponsor not just a car, but the whole show.

  • 1969: DOCUMENTS: A Philip Morris memo from researcher William Dunn to Dr. Helmut

Wakeham, Philip Morris' director of research and development, warned against referring to tobacco as a drug. Dunn wrote, "I would be more cautious . . . do we really want to tout cigarette smoke as a drug? It is, of course, but there are dangerous FDA implications to having such conceptualization go beyond these walls."

  • 1969: SMOKEFREE: UK: National Society of Non-Smokers calls for smoking ban in public

places. Mr Browne of the Department of Health and Social Security writes to Mr Shergold at the Civil Service Department's Welfare Advisers Office, "[T]his society is particularly militant, even fanatical, and they write incessantly to various departments on the theme of abolishing smoking in practically every type of place imaginable." (Financial Times, 2005-01-04)

  • 1969-12: LITIGATION: Tobacco wins Thayer v. L&M

The Seventies

Cigarettes are the most heavily advertised product in America Magazines and newspapers stop covering the issue in depth

  • 1970: BUSINESS: MARKET SHARE: American Tobacco's share of the US market has fallen

to 19%.

RANK

BRAND

BILLIONS SOLD

1

Winston

81.86 billion

2

Pall Mall

57.96 billion

3

Marlboro

51.37 billion

4

Salem

44.1 billion

5

Kool

40.14 billion

  • 1970: BRAND CONSUMPTION:

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