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  • 1970: CONSUMPTION: Smokers: 37.4% overall; Males: 44.1%; Females: 31.5%; Whites:

37%; Blacks: 41.4% (CDC)

  • 1970: CONSUMPTION: American cigar consumption peaks at about 9 billion a year.

  • 1970: LEGISLATION: Congress enacts the Public Health Cigarette Smoking Act of 1969.

Introduced in 1969, the legislation amends the 1965 Federal Cigarette Labeling and Advertising Act to require the following warning: "The Surgeon General Has Determined That Cigarette Smoking is Dangerous to Your Health." The 1969 act also includes the phrase: "(b) No requirement or prohibition based on smoking and health shall be imposed under State law with respect to the advertising or promotion of any cigarettes the packages of which are labeled in conformity with the provisions of this Act."

  • 1970: TOBACCO CONTROL: Clara Gouin founds the first GASP group in MD. Her father

died of lung cancer and emphysema. The group tried to get established groups to endorse goals but was not successful.

  • 1970: TOBACCO CONTROL: World Health Organization (WHO) takes a public position

against cigarette smoking. (CDC)

  • 1970: SMOKEFREE: Singapore bans smoking in cinemas, theaters and buses.

  • 1970: INDUSTRY RESEARCH: Roper Researchers tell Philip Morris, True answers on

smoking habits might be difficult to elicit in the presence of parents. . . We recommend interviewing young people at summer recreation centers (at beaches, public pools, lakes, etc.)

  • 1970: BUSINESS: Cigarette industry voluntarily agrees to display "tar" and nicotine data in

all advertising.

  • 1970: BUSINESS: Philip Morris Inc. acquires the remaining 47 percent of Miller it does not

own from De Rance Foundation in Milwaukee.

  • 1970: BUSINESS: RJ Reynolds Tobacco Co. becomes a subsidiary of R.J. Reynolds

Industries, Inc.

  • 1970: BUSINESS: UST moves its HQ from NYC to Greenwich, CT.

  • 1970-02-18: Great American Smokeout is born on "Smokeout Day." Massacusetts smoker

and guidance counselor Arthur P. Mullaney and some Randolph High School kids come up with the idea of setting aside one day when everyone in town would quit smoking and donate to a scholarship fund what they would have spent that day on cigarettes. Arthur P. Mullaney challenged the citizens of Randolf, MA, to give up cigarettes for the day and donate the saved money to a high school scholarship fund. Mullaney coined the term Smokeout.

  • 1970-03: INDUSTRY RESEARCH: "The Mouse House Massacre" A major research project

on smoking and emphysema is dismantled. Former scientist Joseph E. Bumgarner told in a deposition how he and 25 other members of Reynolds' biological research division in Winston- Salem, N.C., were abruptly ordered to surrender their notebooks to the company's legal department and then were fired. .

  • 1970-03-31: LEGISLATION: President Nixon signs a measure banning cigarette advertising

on radio and television, to take effect after Jan. 1, 1971

  • 1970-04: LITIGATION: Tobacco wins Weaver v. AT

  • 1970: REGULATION:: "Warning: The Surgeon General Has Determined that Cigarette

Smoking is Dangerous to Your Health."

  • 1970-04-01: LEGISLATION: Congress enacts the Public Health Cigarette Smoking Act of

1969 (passed in 1970), banning cigarette advertising on television and radio and requiring a stronger health warning on cigarette packages: "Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health."

  • 1970-07-01: SMOKEFREE: TWA becomes first airline to offer no- smoking sections aboard

every aircraft in its fleet. http://www.scripophily.net/tranworairin2.html

  • 1970-12: INDUSTRY RESEARCH: RJR closes down its "mouse house" facility in Winston-

Salem, NC..

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